1017 ALYX 9SM

Matthew Williams



Matthew Williams’s creations have been called revolutionary, unique streetwear. The mastermind behind 1017 ALYX 9SM has found his place in the annals of design. The brand is based in New York City and produced in Italy and its pedigree has become well established.

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Refined and Functional

Refined and functional are two of the adjectives most often used to describe Alyx. Williams has been able to foster and cultivate a loyal following in just two seasons. He brings with him the creative sense molded from working with Lady Gaga and Kanye West. His style is a product of his work with Miley Cyrus and Alexander McQueen too.

Alyx Nike combines practicality and aesthetically-pleasing streetwear. From the iconic Alyx chain bracelets and dog tags to handbags, backpacks, and athletic wear, the upscale quality of the brand surpasses many attempting to do the same thing. The key here is design that symbolizes the future without neglecting the present or past.

The accessories are topped off with a signature aluminum buckle, exclusive to the brand. Alyx is a natural product of fashion pedigree at its best.

Williams was born in California but is now based in the Big Apple. He describes his vision as a modern classic and named his brand after his daughter.