1017 ALYX 9SM

Matthew Williams

Matthew Williams is the mastermind behind Alyx’s successful and revolutionary designs.

Williams was able to create a loyal clientele and brand recognition within just two seasons without a single fashion degree, runway show, or presentation.

Although AW15 was his debut collection, the designer has a wealth of experience to his name. A former creative director of Kanye West and Lady Gaga, he’s worked with Miley Cyrus on a music video and Alexander McQueen just before his death.

Alyx as a brand has created a sense of refined, functional and unique streetwear.

Based in New York and produced in Italy, Alyx offers a curated combination of tailoring, luxurious fabrics, and edgy accessories.