Piotrek Panszczyk and Beckett Fogg are the duo behind the glam New York womenswear and accessory line AREA. They first met while completing their Masters program at Parsons in New York- then went on to create their brand in 2014.  

The name AREA was originally coined by one of the hottest clubs in Mahattan New York during the 80’s. The history behind the brand name AREA strongly reflects where Fogg and Panszczyk found much of their inspiration for the collections: “club glamour” through the ages.

The brand aims to embody and empower women through presentation. AREA’s use of crystal emphasizes the importance of ornamental qualities in the pieces created, it invokes an intricate balance between art and fashion.