Pictured on everyone from Rihanna to Kendall Jenner and Gigi Hadid. Founded in 1979 by the cosmetics company Australis, the brand enjoyed success in the mid-'80s after it was created to sit alongside a line of discount sunscreens. Appointing Sunshades’ creative director Tame to the helm, the brand was relaunched that same year, and quickly found popularity in Australia due to its accessible price point and its bold silhouettes. Today, the label is stocked at a range of department stores and e-commerce sites, including Net-a-Porter, MatchesFashion and Neiman Marcus. Le Specs is a rare exception in being one of the only brands stocked across such a high-low mix of retailers: it’s a bestseller on both Matches and Asos.