Nathalie Trad, born in Beirut and raised in Dubai, studied at Esmod International in Paris then moved to New York to study design and management at Parsons. Her education and later experience working under Proenza Schouler gave her the foundation to create her successful line in 2013.

The brand is known for its sculptural take on objects that are already familiar. Trad believes in questioning these pieces and recreating them into exquisite works of art using materials in an innovative way. . Her designs are innovative and created to be reminiscent of sculptural objects, gems of the earth.

Many of her pieces are made out of responsibly-sourced seashells - the perfect combination of the luster, color, and texture. All of these materials are hand inlayed by artisans. The materials used are often mixed in order to create a beautiful contrast.