Lola Ehrlich first opened a shop on Saint Marks Place specializing in one-of-a-kind hats for East Villagers and a few adventurous uptowners. From there, she ventured into wholesale. Her hats have appeared on covers of magazines ranging from Elle to Vogue Italia and are now sold worldwide in such stores as Barneys New York; Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Liberty of London, L’Eclaireur in Paris, Tomorrowland and Isetan in Tokyo. Lola divides her time between her Bushwick studio and her house in Saint Paul-de-Vence.